Hi! I'm Geoff
I began my career as a web designer, driven by a passion for creating visually engaging digital experiences. As my curiosity and skills grew, I expanded into front-end development, gaining a deeper understanding of how design and functionality intersect. With over 20 years of experience across advertising, marketing, banking and broadcasting industries, I bring a unique, well-rounded perspective to UX/UI design that balances creativity, strategy, and technical execution. My background has shaped my ability to craft user-centred solutions that not only look compelling but also perform effectively, aligning business goals with meaningful user experiences.
Outside of design, I paint, hike and I'm an avid film buff and co-editor of the acclaimed horror/sci-fi themed celebrity cookbook It Came From The Kitchen. It is now out of print but you can read more about it at the link.
Resume
UX/UI Designer and developer with over 20 years of experience leading the design and development of functional, usable, and accessible web solutions and features while continuously driving process improvements. Proven track record in ensuring on-time and on-budget delivery of projects. Strong background in delivering web and user design, conceptualizing interactive storytelling, and increasing user engagement. Skilled in the display layer pages and portal sites. Built and maintained productive relations and efficient communication with all stakeholders. Led and mentored highly productive teams.
Full Work Experience
UX Designer | Developer
Sept 2025 - April 2026St. John's United Church (Freelance) • Oakville, ON
- Headed the end-to-end user-centered redesign of the digital platform, transforming research insights into intuitive, mobile-optimized user experiences.
- Collaborated with stakeholders to translate community needs into accessible wireframes and responsive UI layouts.
- Developed custom, component-based CMS templates to ensure cross-device consistency and streamlined page building for staff.
UX/UI Designer and Developer
Sept 2024 - CurrentOakville Historical Society • Oakville, ON
- Championed site architecture migration and comprehensive redesign using generative user research and usability testing.
- Engineered a streamlined e-commerce solution that optimized the digital funnel, boosting traffic by 65% and sales/orders by 45%.
- Applied W3C accessibility guidelines to deliver inclusive, highly responsive experiences across desktop and mobile.
Senior Developer | UX Designer
Apr 2011 - March 2024Canadian Broadcasting Corporation • Toronto, ON
- Partnered within cross-functional Agile teams alongside Product Managers and Engineers to map user flows and establish the UI/UX for the CBC Listen app (iOS/Android).
- Authored detailed design and accessibility requirement stories in Jira to ensure flawless implementation by developers.
- Pioneered mobile-first digital web solutions and landing pages, drastically reducing load times and optimizing mobile usability metrics.
- Launched award-winning interactive interfaces, balancing creative layout design with technical performance optimization.
UX/UI Designer (Contract) | Front End Developer
Nov 2010 – Mar 2011Tribal DDB • Toronto, ON
- Designed creative digital marketing experiences, landing pages, and responsive assets for high-profile accounts (Volkswagen, Wind Mobile).
- Modernized interface visuals, enhanced email/web channels, and streamlined navigation for high-traffic digital platforms.
Web Developer Prototyper | UX/UI Designer (Contract)
Jan 2010 – Apr 2010Scotiabank • Toronto, ON
- Developed prototypes for a large banking website using hand-coded XHTML and CSS, Adobe CS4, and simulated back-end processes utilizing jQuery.
- Assisted with the UI design for the brokerage sections of the banking site.
- Maximized usability and accessibility by implementing the latest guidelines for a large-traffic website.
UX/UI Designer | Developer
July 2009 - Oct 2010Freelance
- Developed the front end using CSS and HTML, tested the RBS "Next Great Innovator" campaign website in 2009, and created email newsletters for the Canadian Opera Company in 2008.
Senior Interface Developer | UI/UX Designer
Mar 2003 – May 2009Grey Canada • Toronto, ON
- Drove the increase in website traffic and click-through rates with standardized XHTML and CSS using Dreamweaver, Visual Studio.Net, Photoshop, and ImageReady for brand names that included BlackBerry, Pringles, PEI Tourism, Dairy Queen, Nokia, Pantene, AIM Trimark, E*TRADE, Ontario Ministry of Health, Pedigree, and Greenies websites, web portals, and email newsletters.
- Boosted efficiency by building hand-coded campaign pages on schedule for BlackBerry.com marketing campaigns in Research in Motion's content management system using styles sheets and HTML code.
- Increased website hit rates by creating search engine-optimized code, ensuring adherence to technical specifications and brand guidelines, and conducting thorough testing using a cross-section of browsers and email applications.
- Expanded the number of new clients by designing flash animations, graphic images, and PowerPoint presentations for new business pitches.
- Reduced project time and cost overruns by 10%+ by ensuring web standards for functionality, usability, and accessibility in collaboration with the creative graphic designers.
- Achieved a 50% increase in click and open rates for E*TRADE and Nokia monthly marketing emails through updates and development with the most up-to-date trends in email marketing.
- Drove a 15% reduction in project timelines by editing and updating content and Actionscript in flash source files for clients such as Research in Motion, Pringles, Pedigree, and Dairy Queen, and assisting back-end developers in QA testing websites to troubleshoot flow and logic for Research in Motion, AIM Trimark, and PEI Tourism campaigns.
- Reduced project timelines by 15% by implementing graphic changes to Photoshop files on the fly for all clients.
- Generated savings in project time by counselling account executives regarding the viability of technical considerations for creative briefs of future projects for Research in Motion, Ontario Ministry of Health, and Green.
UI/UX Designer
March 2001 - March 2003drs Insight Group • Oakville, ON
- Designed and built brand portals, surveys and marketing emails for small marketing firm
Skills
Technical Skills
- Figma
- Replit
- Justinmind
- Adobe XD
- Adobe Creative Suite
- Claude Code
- HTML/CSS
- React JS
- Angular JS
- Microsoft Teams
- Jira
- Confluence
Design Skills
- Design Thinking
- Responsive design
- Contextual Research
- Visual Design
- Experience Mapping
- Information Architecture
- Systems blueprints
- Storyboarding
- Usability Testing
- Wireframing
- Conceptual Modeling
- Rapid Prototyping
- User Research
- Competitive Analysis
