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Hi! I'm Geoff

I began my career as a web designer, driven by a passion for creating visually engaging digital experiences. As my curiosity and skills grew, I expanded into front-end development, gaining a deeper understanding of how design and functionality intersect. With over 20 years of experience across advertising, marketing, banking and broadcasting, I bring a unique, well-rounded perspective to UX/UI design that balances creativity, strategy, and technical execution. My background has shaped my ability to craft user-centred solutions that not only look compelling but also perform effectively, aligning business goals with meaningful user experiences.

Outside of design, I paint, hike and I'm an avid film buff and co-editor of a horror/sci-fi themed celebrity cookbook It Came From The Kitchen. It is now out of print but you can read more about it at the link.

Resume

UX/UI Designer and developer with 20+ years of experience leading the design and development of functional, usable, and accessible web solutions and features while continuously driving process improvements. Proven track record in ensuring on-time and on-budget delivery of projects. Strong background in delivering web and user design, conceptualizing interactive storytelling, and increasing user engagement. Skilled in the display layer pages and portal sites. Built and maintained productive relations and efficient communication with all stakeholders. Led and mentored highly productive teams.

Full Work Experience

UX/UI Designer and Developer

Sept 2025 - Current

St. John's United Church (Freelance) • Oakville, ON

    Redesigned local church website from wireframes and prototypes based on user research improving accessiblity.  Built custom designed CMS templates for easy adminstration by staff.

UX/UI Designer and Developer

Sept 2024 - Current

Oakville Historical Society • Oakville, ON

    Redesigned local historical website using wireframes, prototypes based on extensive research and testing.  Improved accessibility by adhering to WW3 standards and usability by rigorous iterative designs increasing traffic 65%. Streamlined an e-commerce solution increasing sales and activity orders by 45% by streamlining an e-commerce solution.

Senior Developer

Apr 2011 - March 2024

Canadian Broadcasting Corporation • Toronto, ON

    • Conceptualized and developed a responsive design mobile website solution for CBC radio show sites and optimized load times by incorporating the latest mobile UX best practices.
    • Won a WEBBY award for developing "Blood: The Stuff of Life," a website created for the Massey Lectures presented by CBC show Ideas, in adherence to strict deadlines.
    • Drove an improvement in received awards and user engagement of 100% and 60%, respectively, through developing an interactive site using ExpressionEngine CMS for long-form stories and increased traffic for CBC Radio shows in collaboration with the team.
    • Drove a 50% reduction in production time by coding a JavaScript production tool to improve web accessibility and increase traffic through search engines for radio transcriptions.
    • Shortened the production time by creating and maintaining display layer pages for radio show pages utilizing React.js and Sass on the Node platform.
    • Reduced art direction project time by 30% by creating portal sites and interactive storytelling pages using Adobe Photoshop and Illustrator.
    • Delivered pages for a book portal site utilizing Movable Type, CSS, jQuery, YUI, Flash, and Adobe Suite CS5.
    • Worked as part of a team to design and develop user flows and look and feel for CBC’s Listen app.
       

Web Developer / Web Designer (Contract)

Nov 2010 – Mar 2011

Tribal DDB • Toronto, ON

    • Designed and developed flash banners for Shoppers Drug Mart utilizing Flash CS5. 
    • Coded, updated, and designed flash banners for the Volkswagen Canada website using Flash CS5. 
    • Completed the update of the design for the Earth Day website using Photoshop and Illustrator CS5.  

Web Developer and Designer (Contract)

Jan 2010 – Apr 2010

Scotiabank • Toronto, ON

    • Developed prototypes for a large banking website using hand-coded XHTML and CSS, Adobe CS4, and simulated back-end processes utilizing jQuery. 
    • Assisted with the UI design for the brokerage sections of the banking site. 
    • Maximized usability and accessibility by implementing the latest guidelines for a large-traffic website. 

Web Designer and Developer

July 2009 - Oct 2010

Freelance

    • Developed the front end using CSS and HTML, tested the RBS "Next Great Innovator" campaign website in 2009, and created email newsletters for the Canadian Opera Company in 2008.

Senior Interface Developer

Mar 2003 – May 2009

Grey Canada • Toronto, ON

    • Drove the increase in website traffic and click-through rates with standardized XHTML and CSS using Dreamweaver, Visual Studio.Net, Photoshop, and ImageReady for brand names that included BlackBerry, Pringles, PEI Tourism, Dairy Queen, Nokia, Pantene, AIM Trimark, E*TRADE, Ontario Ministry of Health, Pedigree, and Greenies websites, web portals, and email newsletters.
    • Boosted efficiency by building hand-coded campaign pages on schedule for BlackBerry.com marketing campaigns in Research in Motion's content management system using styles sheets and HTML code. 
    • Increased website hit rates by creating search engine-optimized code, ensuring adherence to technical specifications and brand guidelines, and conducting thorough testing using a cross-section of browsers and email applications.
    • Expanded the number of new clients by designing flash animations, graphic images, and PowerPoint presentations for new business pitches.
    • Reduced project time and cost overruns by 10%+ by ensuring web standards for functionality, usability, and accessibility in collaboration with the creative graphic designers. 
    • Achieved a 50% increase in click and open rates for E*TRADE and Nokia monthly marketing emails through updates and development with the most up-to-date trends in email marketing.
    • Drove a 15% reduction in project timelines by editing and updating content and Actionscript in flash source files for clients such as Research in Motion, Pringles, Pedigree, and Dairy Queen, and assisting back-end developers in QA testing websites to troubleshoot flow and logic for Research in Motion, AIM Trimark, and PEI Tourism campaigns. 
    • Reduced project timelines by 15% by implementing graphic changes to Photoshop files on the fly for all clients.
    • Generated savings in project time by counselling account executives regarding the viability of technical considerations for creative briefs of future projects for Research in Motion, Ontario Ministry of Health, and Green.

Web Designer

March 2001 - March 2003

drs Insight Group • Oakville, ON

    • Designed and built brand portals, surveys and marketing emails for small marketing firm

Education

Certificate UX/UI Design

Google Certificate UX/UI Designer
2025

Certificate in Digital Media Design

Internation Academy of Design
1999
Toronto, ON

B.A. (Honours) in Communications (Film and Television)

University of Windsor
Windsor, ON

Awards

Digital Publishing Awards

Best Digital Editorial Package (Honourable Mention)

"60 Years of Indigenous Music Game Changers"

Digital Publishing Awards

Best Arts & Culture Storytelling (Honourable Mention)

"60 Years of Indigenous Music Game Changers"

Digital Publishing Awards

Innovation In Digital Storytelling (Honourable Mention)

"Paddle of the Century”

Webby Awards

Innovation In Digital Storytelling (Honourable Mention)

"Blood: The Stuff of Life"